Monk House Design welcomes with very open arms, PAGEANT! We are very excited to be working with Amanda Cumming and Kate Reynolds of PAGEANT as they launch their first womenwear collection full of beautiful and kawaii pieces with a new shop installation. Their display, a meticulously arranged shower of glittery stars and hearts surrounding the key piece of the Pageant collection - the Nude Stars Sheer Maxi Dress, will have you flashing a peace sign and craving a bubble tea.
What drove the two of you to begin PAGEANT and how long has the label been operating?
We’ve been friends for over 10 years and had been toying with the idea of starting a label while we were living in London and working for various designers. We founded PAGEANT in late 2010 originally as a menswear label. Over the years we’ve gathered quite a few female fans and eventually decided to launch a womenswear line.
What would you say is the ethos behind PAGEANT?
PAGEANT is about creating something that is inherently Australian, with an International feel. We work as a multi-disciplinary practice, which has involved styling projects, costume design, installation based works and collaborations with many Melbourne creatives.
What is the most exciting aspect of running your own business?
Having complete creative freedom!
Can you tell us a little bit about your current range in store?
Our debut SS13/14 Womenswear collection is inspired by an ultra-feminine tween queen character and is a homage to our own teenage years. We both spent time in Japan last year and were fascinated by J-pop and the idea of kuwaii, which comes through in the hearts and stars repeat pattern mesh pieces. The candy colour palette is toughened up with black trimmings, inspired by the drawings of Ettore Sottsass, founder of the Memphis group.
Can you tell us a little bit about what has inspired your installation at Monk House Design?
For our SS13/14 Womenswear launch at Magic Johnston Studios earlier this year, we created an interactive set with a gang of street cast models. Our installation is a continuation of this concept and with a focus on the hero dress of the collection, the Sheer Maxi Dress in Nude Stars. When we were teens we both loved covering our diaries in glitter and stickers, so it’s a bit of a tongue-in-cheek reference to this too!
Photos by Elise Wilken