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SOOT Installation

We recently welcomed Brisbane based label Soot into the MHD family, and we couldn’t
be more excited!

Bursting into the store in a flurry of bubble-gum pinks and soft marshmallow shapes, the
latest Spring-Summer collection ‘Splash’ takes form from an intimate reaction to the
designer’s surrounds.

Inspired by pyjamas, iPhone emoticons and 1930s loungewear the collection explores luxury
and texture through a playful adaptation of contemporary silhouettes. Using natural fabrics and
a range of sugar sweet hues designer Edwina Sinclair makes a casual declaration to her roots
in the Australian beach culture and every day summer life. The relaxed nature of the collection,
as well as the designers repeated allusion to water, speaks of a spirited and playful approach
to design.

To celebrate the collection dropping in-store we asked designer Edwina Sinclair to create
an installation in-store. Filling the window with canary yellow emoji inspired symbols you’ll
find pieces from the collection sitting pretty in the front of the store for the next two weeks!

We’re swooning over the playful shapes and her tongue in cheek aesthetic. Come have a
play in-store now or read our interview with Edwina here!